Finastra Senior Digital Marketing Associate in Manila, Philippines
WHY DO WE LOVE COMING TO WORK EVERY DAY?
With over 10,000 superstars across 48 different countries globally, it is hard not to be inspired every single day. At Finastra we celebrate in global knowledge sharing, diversity and an opportunity to make a difference for each other and for our customers .
We are on a journey. After bringing two global Fintech leaders together in June 2017, Finastra has truly recognized the opportunity and power we have, by combining our expertise, successes and passion together. Whether it is in a collaboration hub or innovating with colleagues across our global landscape, we are one team creating a network of talent and creativity in a stimulating environment, to do what we can to make a difference for our customers .
Our people are leaders in their role and are always looking for new ways to help our customers grow, compete and optimize their business. From a graduate Software Engineer to an experienced Sales Executive – we are looking for personal leadership and people with the appetite to understand the markets and customers we serve. We drive innovation that challenges the status quo and feel proud of the positive differences that we make every day. We recognize talent and provide a work environment where leaders can drive results , develop and grow their careers.
Success is what you do, success is what we achieve, together.
The future of Finance is open – combine your talents with Finastra opportunities to create an exciting career with us.
For more information, visit Finastra.com
Social Competencies & Responsibilities
Conceptualize organic and paid social campaigns
Ensure sourcing of relevant images and distribution of social media posts across our corporate accounts (LinkedIn, Twitter primarily)
Implement new social media features as suitable to improve performance and grow audiences and engagement
Help drive a consistent stream of content with a variety of assets and engagement types
Manage employee social advocacy strategy and platform, moderate and manage content that is being pulled from corporate social networks
Post content directly through internal social platform – e.g. internal content, quick polls, calls to action and general monthly reports and offer feedback on content and user behavior
Work with global teams to complete tasks and projects
Experienced in Hootsuite and/or similar tools
Search Marketing Competencies & Responsibilities
Grow web traffic for Finastra by evaluating and improving the site’s SEO, creating and maintaining content, and track performance using Google Analytics to identity opportunities
Collect and analyze metrics and make recommendations for improvements
Execute search marketing and paid search campaigns
Setup, execute, track, monitor, optimize and analyze digital paid (PPC) campaigns against KPIs
Identify KPIs and report key metrics from digital campaigns
Experienced in SEO tools such as Mox, Ahrefs
Additional Competencies & Repsonsibilities
Set up and manage listening reports to measure share of voice against competitors and look out for topical content
Build and manage distribution of analytic reports across platforms and teams
Stay up-to-date with current technologies in search marketing, social media, design tools and other applications
Manage budget allocation and definition of monthly digital media mix
Required Qualifications & Skills
Proficiency with Google Analytics in measuring and reporting on website and campaign performance
A solid understanding of digital/social marketing tactics and best practices to improve their efficiency and effectiveness
Ability to manage projects and balance multiple, competing priorities simultaneously
Knowledge of and proven expertise in social media
Knowledge of paid digital channels (AdWords, LinkedIn advertising etc…)
Knowledge of and proven expertise in SEO and SEM
Good editorial judgment, copywriting skills and attention to detail
Ability to work with colleagues across different time zones
Knowledge of social media management systems, internal and external
Strong excel skills
Bachelor's degree or higher in marketing or communications or equivalent experience
5+ years of professional experience in social media marketing and/or content management, preferably in the business to business arena
Desirable Qualifications & Skills
Business to business marketing practices
Financial software knowledge
Basic eye for design
The above statements describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. If you need assistance or an accommodation due to disability please contact us at 800-274-7280.
The Future is Collaborative . The Future is Open. The Future is Now.
Finastra unlocks the potential of people and businesses in finance, creating a platform for open innovation. Formed in 2017 by the combination of Misys and D+H, we provide the broadest portfolio of financial services software in the world today—spanning retail banking, transaction banking, lending, and treasury and capital markets. Our solutions enable customers to deploy mission critical technology on premises or in the cloud. Our scale and geographical reach means that we can serve customers effectively, regardless of their size or geographic location—from global financial institutions, to community banks and credit unions. Through our open, secure and reliable solutions, customers are empowered to accelerate growth, optimize cost, mitigate risk and continually evolve to meet the changing needs of their customers. 48 of the world’s top 50 banks use Finastra technology.
Finastra is an Equal Opportunity Employer in the United States. Qualified applicants will be considered for employment without regard to race, color, religion, sex, national origin, age, handicap or disability (physical or mental), Vietnam-era or disabled veteran status, and other factors protected by state and local laws. For more information please read Finastra's EEO Policy Statement at http://www.dh.com/sites/default/files/eeo-policy-statement.pdf .