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Treasury Wine Estates Business Development Manager - South Asia in India

About us

Treasury Wine Estates (TWE) is a premium focused, global leader in wine with strong positions in key global markets, supported by an unrivalled global footprint, business model, award-winning premium brand portfolio and a talented global team of over 2,500 people. Listed on the Australian Securities Exchange (ASX), we know that it’s the thinkers, makers and doers who have the most impact as we strive towards being recognized as the world’s most admired premium wine company.

TWE is the largest exporter of Australian wine to Asia, with our brands – especially Penfolds, Wolf Blass and Wynns - increasingly well known in the region’s more established wine markets. We have exciting plans in place to develop our Country of Origin offering with recently released wines from the US, France and Chile.

For more information, please visit www.tweglobal.com

What’s in it for you

  • Attractive remuneration and healthcare benefits

  • 20 days of paid annual leave per year

  • Flexible work arrangement to support your wellbeing

  • Outstanding career development opportunities to realise your full potential

  • Collaborative and inclusive culture where people and performance thrive

About the role

The role holder will be responsible for delivering the commercial growth agenda with distributors in South Asia (India, Sri Lanka, Maldives), through the development and best in class execution of channel specific sales and marketing strategies, with the emphasis to drive on distribution and depletion growth, focused on the priority channels.

The role holder will also work to ensure that Penfold brands dominate the wine category in the above stated channel in South Asia by maximising the coverage of our brands and build direct relationships with key customers in the market. In addition, the role holder will provide key insights/market intelligence on the market.

Managing customers

Ensuring that the customers achieve the goal objectives agreed with Penfolds:

  • Inspiring customers on our brands, by giving support and by improving capability

  • Set the objectives and targets; key in establishing distribution plan, marketing and promotional plans with the distributors/customers

  • Track performance against targets monthly and identify potential risk to the target

  • Identify opportunities to mitigate any risks in budget

  • Ensure that the distribution plan is well executed and that our priority brands are available in all the relevant channels

  • Provide insights on the depletion of the brands by key customers

  • Develop direct customer relationship with top accounts in South Asia

  • Grow all our priority brands in the markets and embed our regional strategy in the markets

Brand Distribution / Activation

Ensure brand availability and presence in on-trade outlets:

  • Work on the distribution plan and promotional calendar of activities with the customers to ensure proper execution.

  • Ensure best in class execution, and significantly ramp up our in-store availability and presence

  • Utilise shopper insights where relevant to drive category captaincy.

  • Lead in market, ahead of competitors and ensure proper execution of events and activities as well as driving the marketing agenda to increase brand awareness and brand engagement with consumers

Competitors’ Analysis

Provide market intelligence:

  • Gather and input competitor intelligence

  • Pricing analysis of competitors’ products and ensure that we have the right positioning in the market for our brands

  • Provide information on any gaps in the market

  • Identify opportunities in the market to growing the Penfolds portfolio and recommending investment needs for future growth as appropriate.

  • Presentation and communication of key issues impacting on the business

About you

  • In-depth understanding of the South Asia wine and spirit market

  • Degree or diploma in Business, Economics or similar discipline

  • WSET Level qualification (level 2 preferred) or similar wine education desired

  • 8 years’ experience in key accounts and distributor management in alcohol industry in South Asia

  • Excellent evaluative, analytical and interpretive skills

  • Excellent verbal and written communication skills

  • Experience in leading teams indirectly

  • Highly effective influencing skills

  • Strong business acumen

  • Ability to work independently, with minimal supervision, and drive decision making

  • Strong planning, organisational skills & networking capability

  • Retail sales experience, customer and portfolio management

  • Ability to build consensus and co-ordinate across functional teams

  • Ability to constantly drive profitability

  • Hands-on, high energy individual

Culture

We bring our whole selves, we’re courageous and we deliver together – that’s our DNA. We’re a passionate bunch who enjoy working together, like to have fun and keep things down-to-earth. We’re brave enough and care enough to have the right conversations to get the best outcome and are famous for our can-do attitude. We’re definitely “glass half full” people and see challenges as opportunities and move with pace to achieve our goals.

If you’re ready to help us be the world’s most admired premium wine company, please apply now!

Inclusion and Diversity

Just like the wide range and variety of brands in our wine portfolio, TWE embraces diversity and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin or on the basis of disability. If you require any assistance to be included in our process, please contact recruitment@tweglobal.com, quoting the job title and reference number.

How to apply

We move quickly at TWE and continually review applications, so if you don’t want to miss out, apply today.

Please note that cover letters are not required (we really mean this!) All applicants will receive an email to invite them to complete online assessments that will cover three areas: personality profile, cultural fit and a cognitive assessment. The assessments should take around 30 minutes in total and you will be able to download a report at the end of it. We will then be in touch ASAP to update you on how your application is progressing. We ask you to try to complete the assessments ASAP – ideally within 24 to 48 hours.

Note that we prefer to deal with you directly; we haven’t briefed a recruitment agency on this role and won’t be accepting CVs through any recruitment agency, so please apply directly.

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